When my son is home from college, I'll pick some up (the rest of us are trying to drink less) and the last time I got some that there wasn't any kind of "deal" on it was over $7. Though frankly the flavored seltzers I started drinking instead are also at least a dollar more than they used to be plus then tend to only have 8 cans in a box. Might as well drink the damn diet Coke.